Website User Behavior Tracking Integration
hidden
Gathering votes
Feature Description: Implement a native website tracking capability within Swipe One that captures visitor behavior across our website, with particular emphasis on product and category page interactions.
Key Functionality:
- JavaScript tracking code for easy implementation on any website
- Anonymous visitor tracking that converts to identified profiles upon email capture
- Specific tracking for product and category page visits
- Historical browsing data maintained in visitor/customer profiles
- Visual timeline of website interactions in contact records
Business Use Cases:
- Interest-Based Segmentation: Automatically tag contacts based on product categories they frequently browse
- Abandoned Browsing Recovery: Trigger follow-up communications when a visitor views multiple products without purchasing
- Personalized Recommendations: Send targeted communications featuring products from categories the visitor has shown interest in
- Re-engagement Campaigns: Identify and target visitors who previously browsed specific categories but haven't returned
- Sales Intelligence: Provide sales teams visibility into prospect's product interests before outreach
Automation Triggers:
- Contact views Product X → Send follow-up with related products
- Contact views Category Y multiple times → Tag as interested in Category Y
- Contact views high-value product → Alert sales team for personalized follow-up
This feature would significantly enhance our ability to create highly targeted, behavior-based marketing campaigns that respond to actual customer interests rather than just demographic data or explicit interactions.