Website User Behavior Tracking Integration

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Feature Description: Implement a native website tracking capability within Swipe One that captures visitor behavior across our website, with particular emphasis on product and category page interactions.

Key Functionality:

  • JavaScript tracking code for easy implementation on any website
  • Anonymous visitor tracking that converts to identified profiles upon email capture
  • Specific tracking for product and category page visits
  • Historical browsing data maintained in visitor/customer profiles
  • Visual timeline of website interactions in contact records

Business Use Cases:

  1. Interest-Based Segmentation: Automatically tag contacts based on product categories they frequently browse
  2. Abandoned Browsing Recovery: Trigger follow-up communications when a visitor views multiple products without purchasing
  3. Personalized Recommendations: Send targeted communications featuring products from categories the visitor has shown interest in
  4. Re-engagement Campaigns: Identify and target visitors who previously browsed specific categories but haven't returned
  5. Sales Intelligence: Provide sales teams visibility into prospect's product interests before outreach

Automation Triggers:

  • Contact views Product X → Send follow-up with related products
  • Contact views Category Y multiple times → Tag as interested in Category Y
  • Contact views high-value product → Alert sales team for personalized follow-up

This feature would significantly enhance our ability to create highly targeted, behavior-based marketing campaigns that respond to actual customer interests rather than just demographic data or explicit interactions.

Vinay Kumar

1 month ago

One vote
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Feature