Reference records, lookup records, and rollup features are key parts you definitely want in your CRM. The biggest problem these features would solve is avoiding data corruption. You donβt want different, outdated records linked to a lead or customer. What you really need is one solid source of truth. For instance, when you update an email address, phone number, or any other info, it should automatically reflect across all linked records. This way, everything stays consistent and accurate. Great examples: Grist, Workiom
4 months ago